The Handshake color palette and approach is energetic and clear. Our palette is composed of color families and themes of vivid neons. The depth of our tonal ranges and color pairings allow for a seamless and flexible system that offers freedom and creative scope to whatever you are designing. While the palette seems broad, tight usage and rules allow for uniformity across all applications.
Our brand color palette is centered around Handshake Lime, which represents the optimism and momentum of the job seekers we serve.
Lime captures the spark of potential in every job seeker. It evokes action, energy, and confidence.
The power of Lime isn’t in volume alone. Floods of color can be striking, but true impact lies in intentionality. We challenge ourselves to use Lime with care and intentionality—using it with nuance and refinement ensures that it feels fresh and elevated. All the colors in our consumer palette support
Our primary palette features Lime, Nori, Neutral. We should always lead with these colors and refer to them as the foundation of Handshake’s "energetic and clear" approach. They are featured in our primary themes while supporting secondary and tertiary themes as accents.
Our secondary palette can be supportive towards foundational elements. Black and white strategically balance Handshake Lime, ensuring visual clarity and preventing color dominance. They establish structure and contrast within layouts, allowing the rest of our palette to shine where it’s needed most.