Our Gestures are simple lined illustrations. They allow an editorial nature in our communications. By not being figurative, we can use this in combination with other brand elements like typography, photography, and other illustration.

Ultimately, Gestures serve as additional/supporting illustrations within a larger narrative. They are used in the following context:

• As an accent to convey abstract ideas
• Sense of momentum
• Sense of emphasis
• Indication of forward or upward movement, etc.

In order to establish uniformity with our Gestures, we must maintain an overall lightness with our line weights. While our Marker forms are inspired by broad marker strokes, our Gestures should feel like ball point pens. These thinner strokes allow for these types of illustrations to interact with the content in our applications without distracting from the focus. The stroke weight of our Gestures is aligned to the center of our paths, and mixing of line weights are discouraged.

Note: Because of the various sizes of our applications, we cannot assign a universal stroke weight. Instead aim for an optical 2px stroke within any canvas.

To light

Optically correct

Too heavy

Examples