Our typography is bold and clean, delivering clarity of message without any abstraction or obstruction. The following sections outline rules and guidance around how to use our typography successfully.
We use Sans Plomb, a vibrant display type created by the Lift Type Foundary, in our brand headlines. For maximum impact, it is only used at the weight 98 and should be the largest font in any graphic layout when used in combination with other copy. Please adhere to recommended typesetting and hierarchy rules outlined below when creating communications for Handshake.
Noi Grotesk is a highly functional font used for text and body copy. A simple sans serif by Studio Feixen with hints of personality, it works equally across product and marketing applications.
Noi Grotesk Medium and Regular are our default for typesetting. Establishing this typographic hierarchy helps to alleviate any confusion on which weights and widths are our principal styles. Ideal for moments where clear communication and brand recognition take priority over typographic expression and experimentation.
Noi Grotesk Medium is used for secondary headlines or emphasis while Noi Grotesk Regular is used for longer form body copy and text.
Typesetting here should be rigorous and detail-oriented. For recommendations on tracking and leading, see Typesetting below.
