These are product-specific rules to use ******in addition **to the Writing style guide mechanics. You’ll need both to write in-product copy.
Use ampersands in headlines, buttons, navigation labels, and pills. Unless it’s supporting copy—if you’re tight on space and could benefit from an ampersand, use your best judgment.
Only capitalize branded terms and proper nouns. Most terms are not branded, with a few exceptions.
Do not capitalize:
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> advocates
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> career fairs, virtual career fairs
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> events, messages, campaigns
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> career center
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> meet and greet
</aside>
