These are product-specific rules to use ******in addition **to the Writing style guide mechanics. You’ll need both to write in-product copy.
Only capitalize branded terms and proper nouns. Most terms are not branded, with a few exceptions.
Do not capitalize:
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> advocates
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> career fairs, virtual career fairs
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> events, messages, campaigns
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> career center
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> meet and greet
</aside>
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> Handshake video
</aside>
Capitalize:
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/21e270ee-0220-4e02-a2b7-740b27516ec0/right.png" width="40px" /> Talent Engagement / Talent Engagement Suite
</aside>
