V1.0 March, 2023 Brianna Jacobson

Introduction

So you’re writing for Handshake? Welcome to this guide, your first stop. It’s the touchstone for designers, marketing, product, engineering, PMMs, researchers, agencies, freelancers, vendors, EDU partners, and anyone writing on behalf of Handshake––internally and externally.

This style guide does not address the nuances that come with writing for product, social media, customer support, etc. For these instances, please refer to specific platform and application guidelines linked below for your convenience. Also, this guide defaults to US-specific guidance, so be sure to localize and adapt to the conventions of our international audiences when writing for them.

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