When positioning the Handshake logo, placement toward the corners of the canvas help to create a more interesting composition. If all corners are visually occupied, center alignment to the left or right of the canvas is preferred. The logo should be sized properly to create hierarchy in the composition. In most cases, the width of the logo should be less than 50% of the overall composition.
The preferred logo placement is in any corner position, or center aligned at the right or left. In certain applications, the lock-up will need to be centered but this position should only be used in moderation as it can look generic and predictable.
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Internal facing sub-brands have their own style and specifications. Please [reach out to our design team](mailto:[email protected]?subject=Handshake%20brand%20font%20licencing) before creating a sub-brand
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Stocksy and Adobe are the preferred sources for images. Please refer to this guide for additional image requests