Welcome to the Handshake Brand Guidelines. Please take a close look at our guidance on logo usage, typography, graphic system, and color to create experiences that are bright, energetic and true to our purpose. Below are key brand design principles that inform our brand and help connect our brand communications to our values and our company mission.
We believe that hard work should lead to opportunity, and we know access isn’t a given. We’re not here to hold someone’s hand, but we don’t want to give the proverbial pep talk. We empower our audience to accomplish a lot by taking simple, actionable steps.
We design with intention and write in a straight-talking tone, avoiding unnecessary decoration, buzzwords, and nebulous language and imagery that can be left open to interpretation.
We use real world observation to juxtapose Handshake with competitors and challenge current recruiting / hiring conventions. Make readers feel like they’re not alone and that change is possible for them too.
While we don’t want to sacrifice visual and verbal storytelling for the sake of brevity, the reader should get a full picture without having to wade through volumes of content. Keep it meaningful, and reinforce the notions of action, speed, and career advancement.
Designing for Handshake
Writing for Handshake
Resources
About our brand
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